Hovis

Drawing upon their Instagram grid as the central point of emphasis, a fusion of video footage and still imagery was created to attain a unified and seamless visual design, upholding a cohesive presentation.

Hovis sought to initiate a social media campaign to introduce their innovative bake-at-home range. Their primary objectives were to ensure the campaign's content was informative and compelling, resonating with their target audience effectively.

Hovis, has been crafting delicious bread for generations. Their commitment to quality and traditional baking methods has made them a beloved household name across the UK.

Orchestrating and coordinating a professional product photoshoot, the objective was to precisely capture a desired style that harmonised with the warm and rustic essence of the Hovis brand.

Art Direction

ASMR

Leveraging insight into contemporary social media trends to strategically harnessed the captivating allure of ASMR (Autonomous Sensory Meridian Response) shots to captivate viewers, leaving them eager for more content engagement.

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