Conceived during the initial phases of lockdown, but swiftly gaining popularity within local gyms and the neighbouring communities, Sweaty's mission was to inject a sense of enjoyment into fitness while designing versatile apparel suitable for both indoor and outdoor activities.
A fitness t-shirt brand bringing humor to your workouts with quirky illustrated graphics. These tees showcase comical characters sweating it out, inspiring laughter and motivation on fitness journies.
Crafting an illustration style that would promptly establish itself as an integral facet of the brand's identity, achieving this through the adept use of a restricted color palette.
Integral to the branding strategy was the development of three fitness-themed characters embodied as a kettlebell, dumbbell, and weight plate. These distinctive characters served as emblematic symbols of the Sweaty's brand.