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The campaign commenced with cook-along sessions featuring renowned personalities Joe Wicks and Fearne Cotton. Within less than a year, our dedicated efforts yielded remarkable results, amassing a substantial Instagram following of 109k followers.

Celebrity Cook Alongs

Recipe Cards

Developed readily accessible online recipe cards, as well as made them available in Tesco stores, with the primary aim of simplifying meal preparation for individuals seeking a convenient and straightforward cooking experience.

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