Creating a refreshed brand identity
for pub in the park
As an established food festival, the Pub In The Park team sought a brand refresh to broaden their target audience, ensuring the festival resonated with all age groups. They envisioned a cohesive brand identity that could be adapted for individual venues through unique color schemes.
Icon design
Breaking down each element of the festival into a distinct set of icons created a visually cohesive system that enhanced clarity in marketing efforts. This approach not only made it easier to highlight specific aspects of the festival on social media but also provided the audience with a clearer and more intuitive way to engage with the content. By visually distinguishing key features—such as performances, food vendors or special events—the icons helped streamline communication, ensuring that festival-goers could quickly recognize and understand what was being promoted at a glance.
Before
After
