Pub in
the Park
Visual Identity Design
Logo/Marketing/Illustrations
4-5 WEEKS
Pub in the Park is the UK’s biggest touring food and music festival, founded by chef Tom Kerridge. Celebrating the best of British pub culture, it brings together award-winning restaurants, live music, craft drinks, and family-friendly entertainment across multiple locations each year.
Challenge
As an established food festival, the Pub in the Park team sought a brand refresh to broaden their appeal and ensure the event resonated with all age groups. The challenge was to evolve the existing identity into something more inclusive and dynamic while maintaining the festival’s strong roots in great food, music, and pub culture. The new brand needed to unify the overall festival experience and remain flexible enough to adapt for each venue through unique colour palettes and localised design details.
Solution
Created a cohesive yet adaptable brand system that balanced national consistency with local personality. Each event shared a unified look and feel, supported by distinct colour schemes that celebrated regional differences. A bespoke set of icons was introduced to represent key elements of the festival, from food and drink to live performances and special events. This visual language streamlined communication across platforms, improved clarity in marketing, and made it easier for audiences to instantly recognise and engage with festival content.