Trinity Outside
Branding / Hospitality / Illustration
2025
Brand Identity for a Seasonal Hospitality Concept
Trinity Outside is a seasonal hospitality concept extending the Trinity restaurant brand into a relaxed outdoor dining experience in Clapham, London.
The project required a visual identity that could translate the craft and quality of a Michelin-level kitchen into an accessible, street-food format, while appealing to a broader, casual audience.
The Challenge
The brief was to create a brand that felt:
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Handmade and approachable
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Reflective of quality and craftsmanship
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Connected to the Trinity brand
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Suitable for a relaxed outdoor setting
The key challenge was balancing premium perception with accessibility, ensuring the identity felt welcoming and informal, without losing the credibility of an established restaurant.
Approach
The concept focused on authenticity, personality, and craft.
Taking inspiration from the food truck and the hands-on nature of the offering, the identity was built around a handmade, character-led visual language.
The aim was to create a brand that felt:
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Human
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Honest
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Instantly recognisable
Concept Development
Early exploration centred on hand-drawn elements and tactile details, reflecting the process of freshly prepared food.
Sketch-based thinking informed:
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Logo development
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Graphic motifs
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Layout systems
This approach ensured the identity felt crafted rather than manufactured, aligning with the product itself.
The Solution
The final identity combined hand-drawn elements with a simple, flexible system, designed to work across multiple touchpoints.
Key features included:
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A characterful, approachable logo
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Repeated graphic motifs
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Hand-rendered details to reinforce personality
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A cohesive visual system adaptable across formats
The result was a brand that felt genuine, distinctive, and closely tied to the product experience.
Applications
The identity was designed to work across a range of
real-world applications, including:
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Food packaging
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Stickers
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T-shirts and apparel
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Food truck branding
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On-site signage
Each touchpoint reinforced the brand’s handmade, personable character, creating a consistent and recognisable presence.
Outcome
The final identity successfully positioned Trinity Outside as a premium yet accessible extension of the Trinity brand, bringing fine-dining values into a more relaxed, street-food environment.
The brand system allowed for flexibility across formats while maintaining a clear, distinctive personality, helping the concept connect with a wider audience during its seasonal rollout.
The clarity and strength of the branding also supported the concept in securing a permanent venue in partnership with Nova Coffee, allowing Trinity Outside to evolve from a seasonal activation into an established hospitality destination.
A distinctive, illustration-led identity designed to feel authentic, approachable, and built for real-world use.
