TRINITY
OUTSIDE
Visual Identity Design
Logo/Merch/Illustrations
4-5 WEEKS
Trinity Outside brings the craftsmanship and quality of a fine-dining kitchen to a laid-back, outdoor format. The brand extends Trinity’s reputation for excellence into a fresh, modern street-food concept designed to appeal to a wide audience during the warmer months.
Challenge
The challenge was to create a handmade, personable brand identity that reflected the care and craftsmanship behind Trinity Outside’s freshly made sandwiches. The design needed to feel approachable and artisanal while maintaining a connection to Trinity’s established reputation for quality
Solution
The creative direction focused on authenticity and personality, drawing inspiration from Trinity Outside’s repurposed food truck. The team developed a cohesive visual identity that included a logo, stickers, t-shirts, and food packaging, all designed to communicate the handmade nature of the offering. Repeated motifs and hand-drawn details reinforced the brand’s passion and charm, creating a look that felt both genuine and distinctly “Trinity.”
