SendIt
Fitness / Lifestyle
Apparel Design
Dubai
2025
Sendit is a lifestyle and performance apparel brand designed to move seamlessly between the gym and the street. Each collection is built around versatility — combining performance fabrics made for action with modern cuts and elevated design. Whether for training or everyday wear, Sendit delivers clothing that performs, looks sharp, and embodies confidence in motion.
Summary
Blending function with fashion, Sendit creates fits for all occasions. From the gym to the city, every piece is crafted to reflect a mindset of drive, style, and purpose. When you wear Sendit, it’s more than just apparel — it’s a statement about how you live, train, and show up to every moment.
Challenge
The challenge was to elevate Sendit’s premium fits and high-quality materials through a graphic direction that balanced both sides of the brand, lifestyle and performance. Each needed its own distinctive visual style while maintaining a unified brand identity. This involved creating graphics for garments, marketing materials, and social media, ensuring every seasonal drop communicated the right energy and aesthetic across all touchpoints.
Solutions
The solution focused on developing a versatile visual system that could adapt across both the lifestyle and performance sides of the brand. Bold, movement-inspired graphics were created for lifestyle pieces, while refined, minimalist designs defined the performance range. Each reflecting its unique audience while staying true to Sendit’s core identity. Seasonal drops were supported by cohesive campaign visuals, social media assets, and garment graphics, all working together to showcase the brand’s energy, craftsmanship, and attitude.
