From local roots to worldwide impact
Collaborating with brands near and far
120+
head-turning
designs launched.
90%
of clients return
for more projects.
15
years of making
brands look their best.
4
countries (and counting)
with happy clients.
Things I Do
Brand Identity
Complete visual identities built to work across real-world touchpoints — from digital to signage, packaging and apparel.
Logo Design
Distinctive, custom-crafted logos with personality, avoiding generic or template-based solutions. (Hand-Drawn / Custom)
Illustration
Bespoke illustration and character work to add depth, storytelling and uniqueness to your brand.
Apparel / Packaging
Design systems and graphics tailored for merchandise, packaging and physical brand experiences.
Who I work with
Fitness brand
& Gyms
Coffee shops, bars
& restaurants
Food and
beverage brands
Lifestyle
brands
I’m Tom, a UK-based brand designer with over 15 years of experience creating identities that work in the real world.
My approach combines strategic thinking with illustration where it adds value, helping brands stand out in competitive markets.
-
15+ years experience
-
Branding across fitness & hospitality
-
Focus on real-world application
My Process
2. Concept
Developing ideas
and direction
3. Design
Refining and building the identity
4. Delivery
Final assets ready
for use
1. Discovery
Understanding your brand and goals
Why work with me
I believe great design isn’t just about looking good—it’s about telling a story, making an impact, and helping businesses stand out in all the right ways.
For over 15 years, I’ve been crafting visual identities that turn heads and bring brands to life. Whether you need something sleek, bold, or totally out of the box, I’m here to make sure your brand gets noticed.
Let’s make something awesome together!
Creative Specialist
From concept to final execution, my focus is on creating visuals that turn heads, spark conversation, and leave a lasting impression.
Proven Results
I focus on creating designs that not only turn heads but also drive real results.
Client-Centric Approach
My goal is to make the process smooth, creative, and centred around what matters most—you.
Full-Service Solutions
Whether you need a full visual identity or one-off assets, I can provide tailored solutions that cover every stage of the process—making it simple to bring your ideas to life in one place.
Testimonials
Mike Knowles-Leak
Sales & Partnership Lead, Streamline
Working with Tom was an absolute pleasure. He instantly understood our vision and transformed it into a brand identity that truly reflects who we are. Every design he delivered was thoughtful, polished, and perfectly on-point. Our customers noticed the difference right away.
Sam Baines
Head of Marketing
at Trinity Clapham
Tom is one of the most talented creatives i've had the pleasure of working with. I bring him into every single business that i work with, he's a real Swiss Army knife of all things design.
Jay Smedley
Ceo, Zyvia Health
Tom completely elevated our visual identity. From our logo to our pitch deck, everything now looks cohesive and professional. He’s not just a designer — he’s a creative partner who genuinely cares about the success of your brand.
Looking to build a distinctive brand?
Get in Touch